After the
Attention.
What makes people choose?
Being seen is a start. What happens next is the interesting bit.
Follow the launchTHE QUESTION / 001
A post takes off.
The dashboard looks good.
Then someone asks what it changed.
After the Attention is a marketing podcast about the part after being noticed: why people trust, buy from and return to a brand. Gary Gumbleton speaks with the people behind brands, communities and content to get past the impressive numbers and into the decisions that made a difference.
Every conversation begins with a real choice. Who were they trying to reach? What did they think mattered? What changed? And what evidence, if any, showed that it worked?
THE CONVERSATIONS / 002
Different routes.
One question.
The first conversations are in planning. Each will explore one way attention becomes trust, participation or a decision to buy.
Community & loyalty
What gives people a reason to return, contribute and recommend?
Content & credibility
When does a story build confidence rather than simply collect views?
Experience & belonging
What turns a moment of attention into a lasting relationship?
Proof & purchase
What helps someone make the leap from interested to convinced?
Episodes and guests will be announced when they’re confirmed.
THE HOST / 003
Hosted by
Gary Gumbleton.
Gary works at the intersection of marketing, brand and the decisions people actually make. This show is his invitation to look beyond reach and ask the harder, more useful question: what made someone choose?
More about Gary
KEEP IN TOUCH / 004
The interesting bit
starts after the attention.
New conversations are on their way. Follow along for the launch, or send Gary a question you’d like the show to tackle.